FREAKI TEASER
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View on Youtube: https://youtu.be/-6r7T-2GfWs
THE PROJECT
Freaki is a high-quality clothing brand that offers a unique combination of grunge, alternative, and runway fashion. As part of their branding strategy, they wanted a logo introduction video to enhance their online presence and engage their audience. The intention of the video was to capture the essence of the brand, showcasing its edgy yet stylish identity.
THE PROCESS
My primary goal was to intrigue viewers and spark curiosity about the up-and-coming brand. I aimed to achieve this by exploring ways to introduce texture and materiality without directly revealing the clothing. The use of shadowed figures initially conveyed a robotic feeling, symbolizing mindless beings. However, as the final figure broke from formation, it exuded intensity, signaling importance and differentiation from the rest. This aligned perfectly with Freaki’s goals and core beliefs. Background motifs and patterns were incorporated to soften the seriousness of the figures and add a dynamic element to the otherwise straightforward video. In the second half, I initially included silhouettes hinting at future pieces but ultimately replaced them with patterns to enhance the mystic and inject vibrancy.
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