BACKBONE FESTIVAL

BRANDING + PRINT + MERCH + MOTION

 

THE PROJECT

Back Bone is a high-energy music festival that brings together an eclectic mix of rock, indie, hip-hop, and electronic artists. Given its vibrant concept, the festival needed equally dynamic visuals to capture its energetic spirit.

 

THE PROCESS

Back Bone's branding is a blend of bold colors, sharp angular motifs, and captivating visuals. This energetic design approach creates a vibrant atmosphere that brings the festival's spirit to life. High-contrast palettes and angular designs convey movement and excitement, reflecting the music's beat. The diverse lineup is represented through quirky characters that resonate with the audience.

 

 

 

 

 

 

 

 

 

 

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