FOCO REDESIGN
THE PROJECT
Foco, a well-established Thai company since 1954, specializes in producing a variety of beverages, including coconut water, fruit juices, and tea drinks. Their product struggled to stand out on shelves and lacked many packaging requirements for selling in Canadian stores. The main goals of this rebrand include:
- Improve marketability
- Find a clear audience
- Meet Canadian labeling standards
- Better stand out on store shelves
THE PROCESS
During the redesign process, the packaging was transformed to be more eye-catching and visually appealing, with vibrant colors and fun characters added. When refining my design, I focused on making the characters more unique and reducing the number of colors used, ensuring a cohesive and print-friendly final product. The Foco brand is better defined, lists product benefits, and is correctly labeled for Canadian stores.
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