BITE ME
THE PROJECT
Bite Me wanted to shake up the allergen-friendly snack market by swapping bland looks for vibrant packaging. Focused on fun and approachability, their packaging needed to offer clear allergen information without sacrificing style or function.
THE PROCESS
Bite Me's packaging embodies the perfect blend of whimsy and practicality. Playful monster mascots not only add a touch of fun but also symbolize Bite Me's commitment to making allergies less scary. Clear allergen information and supplementary resources aim to ease concerns, making allergy management less daunting. Information booklets are also within each box to help spread awareness and knowledge on common food allergies. Tailored for individuals with food allergies, caregivers, and friends, Bite Me's design strikes the balance between quirky charm and user-friendly functionality.
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