SURROUNDED BY GREAT CRAP
ANIMATION + MIXED MEDIA
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THE PROJECT
This project aims to raise awareness among designers and artists at OCAD University about the importance of sustainable paper usage. Acknowledging the critical role of paper in the past, present, and future of design, the campaign seeks to empower designers to be more conscious of their paper consumption.
THE PROCESS
In the process of creating this I utilized only excess paper that I had on hand, ensuring that no additional waste was generated in the production process. The campaign's visual elements began with live footage, which transitioned into stop motion animation, adding depth and dynamism to the storytelling. The deliberate use of different materials not only minimized environmental impact but also contributed to the creation of an engaging and visually captivating piece. This unique and varied visual approach aimed to inspire any type of designers and artists, by showcasing the versatility of sustainable paper usage while highlighting the importance of mindful resource utilization in creative endeavors.